I know of a camp that does an end of week skit show for their closing program. Its something everyone looks forward too.

Look at the history of your camp- are there any famous names/events that happened that you could use to create some new traditions. A lifeguard who saved a bunch of campers from a tipped canoe could be the namesake of your swimming merit badge, for example. Or maybe you ring the camp bell every morning 5 times because the camp has been around for 5 decades. Stuff like that kids (and staff) seem to appreciate.